What is the primary revenue source for Whirlpool Corporation (WHR)?

According to the latest financial reports, the company's revenue is driven by its core business segments and operational services. You can explore the exact breakdown and proportions of each revenue stream using the interactive charts on this page.

How can I visualize and analyze WHR's financial statements?

gkcal provides interactive Sankey diagrams and profit waterfall charts that map out Whirlpool Corporation's total revenue, cost of goods sold, operating expenses, and net income, making it easy to understand their business model and cash flow at a glance.

How Whirlpool Corporation Makes Money: WHR Revenue Breakdown (2026)

Operations

Where did the money come from, and where was it spent?

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Revenue declined year over year, putting pressure on the core business.

Operating margin declined by 2.6 percentage points year over year.

Revenue: USD 6.79B
Largest revenue segment share (Laundry): 30.12%
Cost of revenue: USD 5.93B
Selling, general and administrative: USD 730.00M

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Cost of revenueCost of products sold · CostOfGoodsAndServicesSold
RevenueNet sales · RevenueFromContractWithCustomerExcludingAssessedTax
Operating marginOperating profit · operating_income / revenue * 100
Largest revenue segment share (Laundry)Laundry · segment_value / revenue * 100
Selling, general and administrativeSelling, general and administrative · SellingGeneralAndAdministrativeExpense

Assets

Where is the money tied up, and how is the company financed?

Insufficient data

Current data explains this period's structure but is insufficient for a year-over-year conclusion.

Goodwill: USD 3.10B
Property, plant and equipment: USD 2.23B
Inventory: USD 2.22B
Shareholder equity: USD 3.92B

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Shareholder equityTotal stockholders' equity · StockholdersEquityIncludingPortionAttributableToNoncontrollingInterest
InventoryTotal inventories · InventoryNet
Property, plant and equipmentProperty, plant and equipment, net · PropertyPlantAndEquipmentNet
GoodwillGoodwill · Goodwill

Some conclusions lack complete source metrics and should be interpreted cautiously.

Cash

Did accounting profit ultimately turn into cash?

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Net income is positive while operating cash flow is negative, so reported profit has not become cash.

Free cash flow is negative after capital expenditure.

Net income: USD 6.00M
Operating cash flow: USD −947.00M
Cash conversion: -15783.33%
Free cash flow: USD −1.11B

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Net incomeNet earnings (loss) available to whirlpool shareholders · NetIncomeLoss
Operating cash flowsum(waterfull.operating)
Cash conversionoperating_cash_flow / net_income * 100
Free cash flowcfo - capex

Shareholders

Did the money earned actually make its way back to shareholders?

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Share issuance proceeds exceeded dividends and repurchases, making the company a net equity raiser.

Cash dividends: USD 68.00M
Stock issuance proceeds: USD 524.00M
Net shareholder return: USD −456.00M

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Stock issuance proceedsCommon stock issuance, net of issuance costs · ProceedsFromIssuanceOfCommonStock · abs(node_value)
Net shareholder returndividends_paid + share_repurchases - stock_issuance_proceeds
Cash dividendsPayments of dividends · PaymentsOfDividends · abs(node_value)

Diluted share count is missing, so dilution cannot be assessed against buybacks.

Financial Insights

Please select a report to view

Where did the money come from, and where was it spent?

Where is the money tied up, and how is the company financed?

Did accounting profit ultimately turn into cash?

Did the money earned actually make its way back to shareholders?