What is the primary revenue source for Planet Fitness (PLNT)?

According to the latest financial reports, the company's revenue is driven by its core business segments and operational services. You can explore the exact breakdown and proportions of each revenue stream using the interactive charts on this page.

How can I visualize and analyze PLNT's financial statements?

gkcal provides interactive Sankey diagrams and profit waterfall charts that map out Planet Fitness's total revenue, cost of goods sold, operating expenses, and net income, making it easy to understand their business model and cash flow at a glance.

How Planet Fitness Makes Money: PLNT Revenue Breakdown (2026)

Operations

Where did the money come from, and where was it spent?

Steady

Revenue and operating profit grew together, indicating healthy core operations.

Operating margin improved by 2.26 percentage points year over year.

Revenue: USD 702.46M
Largest revenue segment share (Corporate-Owned Clubs): 40.50%
Cost of revenue: USD 109.84M
Selling, general and administrative: USD 68.56M

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Cost of revenueCost of revenue · CostOfRevenue
RevenueTotal revenue · RevenueFromContractWithCustomerExcludingAssessedTax
Operating marginIncome from operations · operating_income / revenue * 100
Largest revenue segment share (Corporate-Owned Clubs)Corporate-Owned Clubs · segment_value / revenue * 100
Selling, general and administrativeSelling, general and administrative · SellingGeneralAndAdministrativeExpense

Assets

Where is the money tied up, and how is the company financed?

Insufficient data

Current data explains this period's structure but is insufficient for a year-over-year conclusion.

Goodwill: USD 712.33M
Property, plant and equipment: USD 466.46M
Cash and cash equivalents: USD 298.26M

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Cash and cash equivalentsCash and cash equivalents · CashAndCashEquivalentsAtCarryingValue
Property, plant and equipmentProperty and equipment, net of accumulated depreciation of $509,156 and $453,852, as of june 30, 2026 and december 31, 2025, respectively · PropertyPlantAndEquipmentAndFinanceLeaseRightOfUseAssetAfterAccumulatedDepreciationAndAmortization
GoodwillGoodwill · Goodwill

Some conclusions lack complete source metrics and should be interpreted cautiously.

Cash

Did accounting profit ultimately turn into cash?

Steady

Operating cash flow covers accounting profit, showing good cash conversion.

Operating cash flow equals 163.06% of net income.

Free cash flow remains positive after capital expenditure.

Net income: USD 118.64M
Operating cash flow: USD 193.45M
Cash conversion: 163.06%
Free cash flow: USD 126.02M

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Net incomeNet income attributable to planet fitness, inc. · NetIncomeLoss
Operating cash flowsum(waterfull.operating)
Cash conversionoperating_cash_flow / net_income * 100
Free cash flowcfo - capex

Shareholders

Did the money earned actually make its way back to shareholders?

Watch

Dividends and net buybacks exceed free cash flow, raising questions about sustainability.

Share repurchases: USD 251.25M
Stock issuance proceeds: USD 856.00K
Net shareholder return: USD 250.40M

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Net shareholder returndividends_paid + share_repurchases - stock_issuance_proceeds
Stock issuance proceedsProceeds from issuance of class a common stock · ProceedsFromIssuanceOfCommonStock · abs(node_value)
Share repurchasesPayments for repurchase of common stock · PaymentsForRepurchaseOfCommonStock · abs(node_value)

Diluted share count is missing, so dilution cannot be assessed against buybacks.

Financial Insights

Please select a report to view

Where did the money come from, and where was it spent?

Where is the money tied up, and how is the company financed?

Did accounting profit ultimately turn into cash?

Did the money earned actually make its way back to shareholders?