| Relation | Metric | Value | YoY |
|---|
Where did the money come from, and where was it spent?
Revenue and operating profit grew, but the material margin decline warrants attention.
The largest revenue segment accounts for 97.67% of revenue, indicating concentration.
Operating margin declined by 6.74 percentage points year over year.
- Revenue
- USD 117.11B YoY +30.37%
- Largest revenue segment share (Advertising)
- 97.67% YoY −0.24pp
- Research and development
- USD 39.35B Share 33.60% · YoY +56.84%
- Cost of revenue
- USD 21.55B Share 18.40% · YoY +34.15%
View calculation evidence
YoY periods: H1 2026 compared with H1 2025
Source metrics
- RevenueRevenue · RevenueFromContractWithCustomerExcludingAssessedTax
- Cost of revenueCost of revenue · CostOfRevenue
- Largest revenue segment share (Advertising)Advertising · segment_value / revenue * 100
- Research and developmentResearch and development · ResearchAndDevelopmentExpense
- Operating marginIncome (loss) from operations · operating_income / revenue * 100