What is the primary revenue source for Lululemon Athletica (LULU)?

According to the latest financial reports, the company's revenue is driven by its core business segments and operational services. You can explore the exact breakdown and proportions of each revenue stream using the interactive charts on this page.

How can I visualize and analyze LULU's financial statements?

gkcal provides interactive Sankey diagrams and profit waterfall charts that map out Lululemon Athletica's total revenue, cost of goods sold, operating expenses, and net income, making it easy to understand their business model and cash flow at a glance.

How Lululemon Athletica Makes Money: LULU Revenue Breakdown (2027)

YoY periods: H1 2027 compared with H1 2026

Source metrics

Cost of revenueCost of goods sold · CostOfGoodsAndServicesSold
RevenueRevenue from contract with customer, excluding assessed tax · RevenueFromContractWithCustomerExcludingAssessedTax
Operating marginIncome from operations · operating_income / revenue * 100
Largest revenue segment share (Women's Apparel)Women's Apparel · segment_value / revenue * 100
Selling, general and administrativeSelling, general and administrative expenses · SellingGeneralAndAdministrativeExpense

Financial Insights

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Where did the money come from, and where was it spent?

Where is the money tied up, and how is the company financed?

Did accounting profit ultimately turn into cash?

Did the money earned actually make its way back to shareholders?