What is the primary revenue source for Generac Holdings (GNRC)?

According to the latest financial reports, the company's revenue is driven by its core business segments and operational services. You can explore the exact breakdown and proportions of each revenue stream using the interactive charts on this page.

How can I visualize and analyze GNRC's financial statements?

gkcal provides interactive Sankey diagrams and profit waterfall charts that map out Generac Holdings's total revenue, cost of goods sold, operating expenses, and net income, making it easy to understand their business model and cash flow at a glance.

How Generac Holdings Makes Money: GNRC Revenue Breakdown (2026)

YoY periods: H1 2026 compared with H1 2025

Source metrics

RevenueNet sales · RevenueFromContractWithCustomerExcludingAssessedTax
Cost of revenueCosts of goods sold · CostOfGoodsAndServicesSold
Income tax expenseProvision for income taxes · IncomeTaxExpenseBenefit
Largest revenue segment share (External Net Sales)External Net Sales · segment_value / revenue * 100
Operating marginUs-gaap_operatingincomeloss · operating_income / revenue * 100

Financial Insights

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Where did the money come from, and where was it spent?

Where is the money tied up, and how is the company financed?

Did accounting profit ultimately turn into cash?

Did the money earned actually make its way back to shareholders?