What is the primary revenue source for eBay (EBAY)?

According to the latest financial reports, the company's revenue is driven by its core business segments and operational services. You can explore the exact breakdown and proportions of each revenue stream using the interactive charts on this page.

How can I visualize and analyze EBAY's financial statements?

gkcal provides interactive Sankey diagrams and profit waterfall charts that map out eBay's total revenue, cost of goods sold, operating expenses, and net income, making it easy to understand their business model and cash flow at a glance.

How eBay Makes Money: EBAY Revenue Breakdown (2026)

Operations

Where did the money come from, and where was it spent?

Steady

Revenue and operating profit grew together, indicating healthy core operations.

The largest revenue segment accounts for 81.09% of revenue, indicating concentration.

Revenue: USD 6.22B
Largest revenue segment share (Marketplace Revenues): 81.09%
Selling, general and administrative: USD 2.09B
Cost of revenue: USD 1.63B

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Largest revenue segment share (Marketplace Revenues)Marketplace Revenues · segment_value / revenue * 100
RevenueNet revenues · RevenueFromContractWithCustomerExcludingAssessedTax
Cost of revenueCost of net revenues · CostOfRevenue
Selling, general and administrativesum(SellingAndMarketingExpense, GeneralAndAdministrativeExpense)

Assets

Where is the money tied up, and how is the company financed?

Neutral

Liabilities and shareholder equity jointly fund the asset base, with a broadly stable mix.

Goodwill: USD 4.47B
Cash and cash equivalents: USD 2.31B
Property, plant and equipment: USD 1.30B
Total liabilities: USD 13.27B
Shareholder equity: USD 4.67B

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

GoodwillGoodwill · Goodwill
Property, plant and equipmentProperty and equipment, net · PropertyPlantAndEquipmentNet
Shareholder equityTotal stockholders’ equity · StockholdersEquity
Total liabilitiesTotal liabilities · Liabilities
Cash and cash equivalentsCash and cash equivalents · CashAndCashEquivalentsAtCarryingValue

Cash

Did accounting profit ultimately turn into cash?

Steady

Operating cash flow covers accounting profit, showing good cash conversion.

Operating cash flow equals 143.03% of net income.

Free cash flow remains positive after capital expenditure.

Net income: USD 1.06B
Operating cash flow: USD 1.52B
Cash conversion: 143.03%
Free cash flow: USD 1.22B

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Net incomeNet income · NetIncomeLoss
Free cash flowcfo - capex
Cash conversionNet cash provided by continuing operating activities · operating_cash_flow / net_income * 100
Operating cash flowNet cash provided by continuing operating activities · NetCashProvidedByUsedInOperatingActivitiesContinuingOperations

Shareholders

Did the money earned actually make its way back to shareholders?

Steady

Dividends and net buybacks are covered by free cash flow, so cash genuinely reached shareholders.

Cash dividends: USD 277.00M
Share repurchases: USD 809.00M
Stock issuance proceeds: USD 64.00M
Net shareholder return: USD 1.02B

View calculation evidence

YoY periods: H1 2026 compared with H1 2025

Source metrics

Cash dividendsPayments for dividends · PaymentsOfDividends · abs(node_value)
Net shareholder returndividends_paid + share_repurchases - stock_issuance_proceeds
Share repurchasesPayments for repurchase of common stock · PaymentsForRepurchaseOfCommonStock · abs(node_value)
Stock issuance proceedsProceeds from issuance of common stock · ProceedsFromIssuanceOfCommonStock · abs(node_value)

Diluted share count is missing, so dilution cannot be assessed against buybacks.

Financial Insights

Please select a report to view

Where did the money come from, and where was it spent?

Where is the money tied up, and how is the company financed?

Did accounting profit ultimately turn into cash?

Did the money earned actually make its way back to shareholders?