What is the primary revenue source for Booking Holdings (BKNG)?

According to the latest financial reports, the company's revenue is driven by its core business segments and operational services. You can explore the exact breakdown and proportions of each revenue stream using the interactive charts on this page.

How can I visualize and analyze BKNG's financial statements?

gkcal provides interactive Sankey diagrams and profit waterfall charts that map out Booking Holdings's total revenue, cost of goods sold, operating expenses, and net income, making it easy to understand their business model and cash flow at a glance.

How Booking Holdings Makes Money: BKNG Revenue Breakdown (2026)

YoY periods: H1 2026 compared with H1 2025

Source metrics

Total liabilitiesTotal liabilities · Liabilities
Cash and cash equivalentsCash and cash equivalents · CashAndCashEquivalentsAtCarryingValue
GoodwillGoodwill · Goodwill
Accounts receivableAccounts receivable, net (allowance for expected credit losses of $141 and $137, respectively) · AccountsAndOtherReceivablesNetCurrent

Some conclusions lack complete source metrics and should be interpreted cautiously.

Financial Insights

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Where did the money come from, and where was it spent?

Where is the money tied up, and how is the company financed?

Did accounting profit ultimately turn into cash?

Did the money earned actually make its way back to shareholders?