What is the primary revenue source for AppLovin (APP)?

According to the latest financial reports, the company's revenue is driven by its core business segments and operational services. You can explore the exact breakdown and proportions of each revenue stream using the interactive charts on this page.

How can I visualize and analyze APP's financial statements?

gkcal provides interactive Sankey diagrams and profit waterfall charts that map out AppLovin's total revenue, cost of goods sold, operating expenses, and net income, making it easy to understand their business model and cash flow at a glance.

How AppLovin Makes Money: APP Revenue Breakdown (2026)

YoY periods: H1 2026 compared with H1 2025

Source metrics

RevenueRevenue · RevenueFromContractWithCustomerExcludingAssessedTax
Cost of revenueCost of revenue · CostOfRevenue
Income tax expenseProvision for income taxes · IncomeTaxExpenseBenefit
Largest revenue segment share (UNITED STATES)UNITED STATES · segment_value / revenue * 100
Operating marginIncome from operations · operating_income / revenue * 100

Financial Insights

Please select a report to view

Where did the money come from, and where was it spent?

Where is the money tied up, and how is the company financed?

Did accounting profit ultimately turn into cash?

Did the money earned actually make its way back to shareholders?